Cheron's Bridal & All Dressed Up Prom

VIP Appt Request Links
📍 Chattanooga, TN 📍 Aiken, SC
Appt opportunities: We-Fr 12-6, Sa 11-4
Questions? Use the text or email widgets.

What are the price ranges of your dresses?

VIP Customer Question:

What are the price ranges of your dresses?

Quick Answer:

  •           Brand New Wedding Dresses, Estimated Retail Prices

           Voyage: Below $1,100

           Blu: $1,200 - $1,700

           Morilee Line: $1,500 - $2,500

           Julietta: $1,500 - $2,500

  •           Sample Sale Wedding Dresses, Estimated Retail Prices

           Various Brands: $200 - $2000

(We always have Super Sample Sales going on, and some sales are in-store only!)


More Thorough Answer:

Morilee, and several prom brands, have retailer requirements which disallow us or any online e-commerce store to post the prices of Wedding Dresses, unless they are sample dresses (specific dresses that have been tried on many times in the store), or discontinued dresses. We had previously posted our Morilee prices, boasting our MSRP policy. Other online stores couldn't compete so they lobbied Morilee to ban our MSRP prices (the lowest on the internet) in order to increase their selling opportunity and market share, and won. However, if you write us an email about a specific dress we are allowed to share it with you! And of course all our prices are available in-store as you get VIP'd at your Bridal Appointment, links in main menu and page footer.


Here's a breakdown of the Morilee Wedding Dresses:

          The Voyagé Collection embodies the wonder and whimsy of destination weddings, with slim silhouettes and an effortless fit. Designer Madeline Gardner brings these dreamy dresses to life with light chiffons and organzas, luxe stretch crepe that molds to your body, and soft net gowns with stunning lace accents. Ethereal, flowing and effortless, Voyagé is a joyful collection for the free-spirited bride.


  •         Blu

The Blu Collection features structured silhouettes in sultry Larissa satin and luxe crepe. Designer Madeline Gardner creates movement with softly draped English net and tulle, and adds drama with flattering necklines and breathtaking back details. Light touches of floral lace and sparkling crystal bring romance to these modern styles. Above all, these gorgeous gowns put the spotlight where it should be: on you.


The Morilee Signature Collection features fresh takes on classic bridal styles. Designer Madeline Gardner creates magic with iconic A-lines, flowing ball gowns and stunning contoured mermaid silhouettes. Bridal perfection is found in the stunning details of delicate laces, intricate embroidery and hand-beaded crystals. From full beaded beauties to lush lace gowns, each Morilee wedding dress is infused with true romance.


The Julietta Collection is crafted to fit and flatter with stunning silhouettes, from soft ball gowns to statuesque mermaids and soft dropped waistlines. Julietta glows with luxe details like sparkling crystal beading and rich floral laces. Madeline Gardner lovingly designs each Julietta gown with couture construction, superior sizing and perfect proportions, so that each one fits like a dream. This collection is a celebration of you.