Cheron's Bridal & All Dressed Up Prom

ALL visits MUST be scheduled, link below.

VIP Bridal, Bridesmaids, Prom & Tux Appt Link ❣️
We-Fr 12-6, Sa 11-4 | We are #CDCsafe
Questions? Use the text or email widget.

What are the price ranges of your dresses? | Cheron's Bridal, Hixson, TN

VIP Customer Question:

What are the price ranges of your dresses?

Quick Answer:

           Voyage: Below $1,100

           Blu: $1,200 - $1,700

           Morilee Line: $1,500 - $2,500

           Julietta: $1,500 - $2,500

           Various Brands: $200 - $2000

(We always have Super Sample Sales going on, and some sales are in-store only! Schedule your VIP Appointment.)


More Thorough Answer:

Morilee, and several prom brands, have retailer requirements which disallow us or any online e-commerce store to post the prices of Wedding Dresses, unless they are sample dresses (specific dresses that have been tried on many times in the store), or discontinued dresses. We had previously posted our Morilee prices, boasting our MSRP policy. Other online stores couldn't compete so they lobbied Morilee to ban our MSRP prices (the lowest on the internet) in order to increase their selling opportunity and market share, and won. However, if you write us an email about a specific dress we are allowed to share it with you! And of course all our prices are available in-store as you get VIP'd at your Bridal Appointment.


Here's a breakdown of the Morilee Wedding Dresses:

          The Voyagé Collection embodies the wonder and whimsy of destination weddings, with slim silhouettes and an effortless fit. Designer Madeline Gardner brings these dreamy dresses to life with light chiffons and organzas, luxe stretch crepe that molds to your body, and soft net gowns with stunning lace accents. Ethereal, flowing and effortless, Voyagé is a joyful collection for the free-spirited bride.


The Blu Collection features structured silhouettes in sultry Larissa satin and luxe crepe. Designer Madeline Gardner creates movement with softly draped English net and tulle, and adds drama with flattering necklines and breathtaking back details. Light touches of floral lace and sparkling crystal bring romance to these modern styles. Above all, these gorgeous gowns put the spotlight where it should be: on you.


The Morilee Signature Collection features fresh takes on classic bridal styles. Designer Madeline Gardner creates magic with iconic A-lines, flowing ball gowns and stunning contoured mermaid silhouettes. Bridal perfection is found in the stunning details of delicate laces, intricate embroidery and hand-beaded crystals. From full beaded beauties to lush lace gowns, each Morilee wedding dress is infused with true romance.


The Julietta Collection is crafted to fit and flatter with stunning silhouettes, from soft ball gowns to statuesque mermaids and soft dropped waistlines. Julietta glows with luxe details like sparkling crystal beading and rich floral laces. Madeline Gardner lovingly designs each Julietta gown with couture construction, superior sizing and perfect proportions, so that each one fits like a dream. This collection is a celebration of you.

Size Guide

MOST Professional Boutiques will size you at no cost; simply call and set an appointment. Of your 3 measurements: ALWAYS go with the dress size aligning w/ your higher dress measurement.

For example: If a size 10 calls for a 37 Bust, 29 Waist & 40 Hip 

Discover your measurements with this All Dressed Up Size Guide pic.

How To Measure

 

Prom / Homecoming

Dave & Johnny - Prom Dress Sizes

Size Bust Waist  Hips
0 32 26 36
1/2 33 27 37
3/4 34 28 38
5/6 35 29 39
7/8 36 30 40
9/10 37 31 41
11/12 38.5 32.5 42.5
13/14 40 34 44
15/16 41.5 35.5 45.5
17/18 43.5 37.5 47.5

 

Dave & Johnny - Women's Prom Dress Sizes

Size Bust Waist  Hips
14W 43 36 46
16W 45 38 48
18W 47 40 50
20W 49 42 52
22W 51 44 54
24W 53 46 56

 

Clarisse - Prom Dress Sizes

Size Bust Waist  Hips
00 31.5 24 34.5
0 32.5 25 35.5
2 33.5 26 36.5
4 34.5 27 37.5
6 35.5 28 38.5
8 36.5 29 39.5
10 37.5 30.5 40.5
12 39 31.5 42
14 40.5 33.5 43.5
16 42 35 46
18 44 37 48
20 46 39.5 50
22 48.5 42 52
24 51 45 54
26 54 47 56
28 56 49 58

 

Alyce Paris & Alyce Paris Couture Prom Dress Sizes - Size Chart 1

     *Unless noted in the product description all items use Size Chart 1.

Size Bust Waist  Hips
000 30 22 34
00 31 23 35
0 32 24 36
2 33 25 37
4 34 26 38
6 35 27 39
8 36 28 40
10 37.5 29.5 41.5
12 39 31 43
14 41 33 45
16 43 35 47
18 45 37 49
20 47 39 51
22 49 41 53
24 51 43 55
26 53 45 57
28 55 47 59
30 57 49 61
32 59 51 63

 

Alyce Paris & Alyce Paris Couture Prom Dress Sizes - Size Chart 2

     *Unless noted in the product description all items use Size Chart 1.

Size Bust Waist  Hips
0 33 26 37
2 34 27 38
4 35 28 39
6 36 29 40
8 37.5 30.5 41.5
10 39 32 43
12 41 34 45
14 43 36 47
16 45 38 49
18 47 40 51
20 49 42 53
22 51 44 55
24 53 46 57
26 55 48 59
28 57 50 61
30 59 52 63
32 61 54 65

 

Alyce Paris & Alyce Paris Couture Prom Dress Sizes - Size Chart C

     *Unless noted in the product description all items use Size Chart 1.

Size Bust Waist  Hips
0 32 34 36
2 33 25 37
4 34 26 38
6 35 27 39
8 36 28 40
10 37.5 29.5 41.5
12 39 31 43
14 41 33 45
16 43 35 47
18 45 37 49
20 47 39 51
22 49 41 53
24 51 43 55
26 53 45 57
28 55 47 59
30 57 49 61
32 59 51 63

 

Ellie Wilde and Colette - Prom Dress Sizes

Size Bust Waist  Hips
00 31 23.5 34.5
0 32 24.5 35.5
2 33 25.5 36.5
4 34 26.5 37.5
6 35 27.5 38.5
8 36 28.5 39.5
10 37 29.5 40.5
12 38.5 31 42
14 40 32.5 43.5
16 42 34.5 45.5
18 44 36.5 47.5
20 46 39 49.5
22 48.5 41.5 52
24 51 44 54.5

 

La Femme - Prom Dress Sizes

Size Bust Waist  Hips
00 32 24 35
0 33 25 36
2 34 26 37
4 35 27 38
6 36 28 39
8 37 29 40
10 38 30 41
12 40 32 43
14 42 34 45
16 44 36 47
18 46 38 49
20 48 40 51
22 50 42 53
24 52 44 55

 

Jasz Couture - Prom Dress Sizes

Size Bust Waist  Hips
00 32 24 35
0 33 25 36
2 34 26 37
4 35 27 38
6 36 28 39
8 37 29 40
10 38 30 41
12 40 32 43
14 42 34 45
16 44 36 47
18 46 38 49
20 48 40 51
22 50 42 53
24 52 44 55

 

Zoey Grey - Prom Dress Sizes

     *For styles 30614, 30693 & 30701 see size chart below.

Size Bust Waist  Hips
0 32 24 36
2 33 25 37
4 34 26 38
6 35 27 39
8 36.5 28.5 40
10 38 30 42
12 39.5 31.5 43.5
14 41.5 33.5 45.5
16 43.5 35.5 47.5
18 45.5 37.5 49.5
20 47.5 39.5 51.5
22 49.5 41.5 53.5
24 51.5 43.5 55.5
26 53.5 45.5 57.5
28 55.5 47.5 59.5
30 57.5 49.5 61.5

 

Zoey Grey - Prom Dress Sizes - for styles 30614, 30693 & 30701

Size Bust Waist  Hips
0 32 23.5 35
2 33 24.5 36
4 34 25.5 37
6 35 26.5 38
8 36 27.5 39
10 37 28.5 40
12 38 29.5 41
14 39.5 31 42.5
16 41 32.5 44
18 43 35 46
20 45 37.5 48

 

Bridal

Morilee - "New" Bridal Gowns and Bridesmaids Dresses Sizes

     *This chart is for all items listing sizes 0-28. See "Designer Gallery" size chart below for items listing sizes 2-28.

     *See below for Julietta Bridal Gowns and Bridesmaids Women Sizes.

Size Bust Waist  Hips
0 32 23.5 35.5
2 33 24.5 36.5
4 34 25.5 37.5
6 35 26.5 38.5
8 36.5 28 40
10 38 28.5 41.5
12 39.5 31 43
14 41 32.5 44.5
16 42.5 34 46
18 44.5 36 48
20 46.5 38 50
22 49.5 41 53
24 53 44.5 56.5
26 57 48.5 60.5
28 61 52.5 64.5

 

Morilee - "Designer Gallery" Bridal Gowns and Bridesmaids Dress Sizes

     *This chart is for all items listing sizes 2-28. See "New" size chart above for items listing sizes 0-28. 

     *See below for Julietta Bridal Gowns and Bridesmaids Woman sizes.

Size Bust Waist  Hips
2 32 23.5 35.5
4 33 24.5 36.5
6 34 25.5 37.5
8 35 26.5 38.5
10 36.5 28 40
12 38 29.5 41.5
14 39.5 31 43
16 41 32.5 44.5
18 42.5 34 46
20 44.5 36 48
22 46.5 38 50
24 49.5 41 53
26 53 44.5 56.5
28 57 48.5 60.5

 

Morilee - Julietta Bridal Gowns and Bridesmaids W Dresses - Women's Sizes

     *This chart is for all Julietta items. It's also for Morilee Bridesmaids Dresses with the following style numbers: 21601W - 21626W

Size Bust Waist  Hips
16W 43 35 46
18W 45 37 48
20W 47 39 50
22W 49 41.5 52.5
24W 51 44 55
26W 53 46.5 57.5
28W 55 49 60
30W 57 51.5 62.5
32W 59 54 65

 

Christina Wu - Bridesmaids Dress Sizes

Size Bust Waist  Hips
0 32 24 35.5
2 33 26 36.5
4 35 27 37.5
6 36 28 38.5
8 37.5 29 39.5
10 39 30.5 41
12 40.5 32 42.5
14 42 34 44
16 43 35 45.5
18 44 37 47.5
20 46 39 49.5
22 48 41 51.5
24 51 43 53
26 54 46 56
28 57 49 59
30 60 52 62
32 63 55 65
34 66 58 68
36 69 61 71

 

Martin Thornburg and Enchanting - Wedding Gown Sizes

Size Bust Waist  Hips
0 32 23.5 35
2 33 24.5 36
4 34 25.5 37
6 36 26.5 38
8* 36 27.5 39
10 37 28.5 40
12 38 29.5 41
14 39.5 31 42.5
16 41 32.5 44
18 43 34.5 46
20 45 36.5 48

 

Martin Thornburg - W, Women's Wedding Gown Sizes 

Size Bust Waist  Hips
18W 45 38 49
20W 47 40 51
22W 49 42.5 53.5
24W 51 45 56
26W 53 47.5 58.5

 

Enchanting - W, Women's Wedding Gown Sizes 

Size Bust Waist  Hips
16W 43 36 47
18W 45 38 49
20W 47 40 51
22W 49 42.5 53.5
24W 51 45 56
26W 53 47.5 58.5

 

Sophia Tolli - Wedding Gown Sizes

Size Bust Waist  Hips
0 31.5 23.5 34
2 32.5 24.5 35
4 33.5 25.5 36
6 34.5 26.5 37
8 36 28 38.5
10 37.5 29.5 40
12 39 31 41.5
14 41 33 43.5
16 43 35 45.5
18 45 37 47.5
20 48 40 50.5
22 51 43 53.5
24 54 46 56.5
26 57 49 59.5
28 60 52 62.5

 

Sophia Tolli - LS, Large Size Wedding Gown Sizes

Size Bust Waist  Hips
22LS 51 43 53.5
24LS 54 46 56.5
26LS 57 49 59.5
28LS 60 52 62.5

 

Special Occasions

MGNY Dress Sizes (Madeline Gardner New York)

Size Bust Waist  Hips
2 33 27 36
4 35 29 38.5
6 36 31 40.5
8 38 32 41.5
10 40 34 43.5
12 42 36 45.5
14 45 39 48.5
16 47 41 50.5
18 50 44 53.5
20 52.5 46.5 56
22 55 49 58.5
24 57.5 51.5 61

 

Cameron Blake and Social Occasions Dress Sizes

     *W=Women's P=Petite WP=Women's Petite

Size Bust Waist  Hips
4 34 27 37
6 35 28 38
8 36 29 39
10 37.5 30.5 40.5
12 39 32 42
14 41 34 44
16 43.5 36.5 46.5
18 48 38.5 48.5
20 48 41 51
16W 45.5 39 48.5
18W 48 41.5 48.5
20W 50.5 44 53.5
22W 53.5 47 56.5
24W 56.5 50 59.5
26W 59.5 53 62.5
4P 34 27 37
6P 35 28 38
8P 36 29 39
10P 37.5 30.5 40.5
12P 39 32 42
14P 41 34 44
16WP 45.5 39 48.5
18WP 48 41.5 51
20WP 50.5 44 53.5
22WP 53.5 47 56.5
24WP 56.5 50 59.5
26WP 59.5 53 62.5

 

Little Black Tux - Jacket & Pant Sizes

Size Bust Waist  Hips
0 31 24 33
2 32 25 34
4 33 26 35
6 35 28 37
8 37 30 39
10 39 32 41
12 41 34 43
14 43 36 45
16 46 39 48
18 49 42 51
20 52 45 54

 

Flower Girl

Joan Calabrese - Flower Girl Dress Sizes

Size Bust Waist
2 22 21
3 23 21.5
4 24 22
5 25 22.5
6 26 23
6X 27 23.5
7 28.25 24.25
8 29.5 25.25
10 30.75 26.5
12 32 27.75
14 33.25 29
16 34.5 30.25

 

Joan Calabrese - Half Size, Flower Girl Dress Sizes

Size Bust Waist
8.5 33 29
10.5 36 32
12.5 38 34
14.5 39 36

 

Joan Calabrese - Baby Size, Flower Girl Dress Sizes

     *m=months

Size Bust Waist
6m 20.75 20
12m 21.25 20.5
18m 22.25 21.5
24m 23.25 22.5